Performance over Profit

When we created STAIT, our target was always, and still is “Performance over Profit”. After all, the products were created for me to take on a daily basis.

So it was and still is, always a challenge, to get people who align with our ethos to work with us.

For example:

We could use only 1 or 2 herbs, and pad out the marketing claims, but we don’t! Because we want to produce the best product possible for ourselves, and you the customer.

We could use cheap look alike ingredients, at a fraction of the price, but we don’t! Because there is no guarantee of results.

We could fill the product with cheaper bulking ingredients, to look good in marketing, but we don’t! Because the body doesn’t recognise these cheaper fillers and you pee them out.

We could make the product in tablet form, which would be more stable, give a longer shelf life etc, but we don’t! Because the binders and fillers required aren’t good for the gut and overall health.

We could use opaque capsules, with fancy logo’s on, to hide the ingredients, and not use the packaging we do, but we don’t! Because titanium oxide and other colouring ingredients are harmful to the gut lining. And we want to make the capsule as gut friendly as possible.

We could add in excipients, to stop moisture in the capsules, but we don’t! Because these ingredients, although not requiring legal disclosure, harm the gut.

We could use plastic jars to pack the product in, saving postage etc, but we don’t. Because we want the whole experience of STAIT to be the best it can be.

We could distribute via traditional retail outlets, to make the product more visible, but we don’t! Because we want to maintain a balance between using the best ingredients possible which are expensive, whilst keeping the end price as fair as possible.

We could boost our marketing and discounts, by taking in Vulture Capital funding, but we don’t! Our wish is always to maintain quality and consistency, and be there personally to answer any of our customer’s questions.

At STAIT, we will always choose performance over profit.